INAIYAN -The Beginning
Why We Started Inaiyan? Before we begin, we’d like to welcome you all to Inaiyan a D2C brand born with a vision to bridge the gap between people and the land. Our purpose is simple — to reconnect today’s consumers with the roots of Tamil Nadu through authentic, native products inspired by our five ancient landscapes. The Beginning As three friends working in IT, our lives revolved around projects, deadlines, and endless meetings. Like most of us, we often spoke about doing something more meaningful and something that connects us back to where we truly belong. One day, during a casual chat about traditional spices, we realized how many genuine Tamil Nadu products have become rare in modern markets, not just food, but also local crafts, handwoven blankets, and traditional everyday goods. We wondered why can’t we make them available to everyone, directly from the source?That single thought planted the first seed for Inaiyan . What started as an idea soon turned into a series...